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Marketing Community Lead

Company: PowerSchool
Location: Folsom
Posted on: June 12, 2021

Job Description:


This position is a Marketing Community Lead for the HigherEd team within PowerSchool, responsible for planning, developing and implementing the team's social media and customer engagement strategy based on goals and objectives.

We are looking for an experienced marketer with a love for creating community, engaging with customers, and a passion for social media to enhance our brand and build strong online communities. This role will focus on building our social channels and following, as well as building community within our customer base via online platforms, advisory boards, soliciting testimonials, and at events. This position will be responsible for day-to-day marketing activities, as well as long-term social and engagement strategy, thriving with tight deadlines and changing needs.


Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Social media management and strategy
  • Partner with the HigherEd marketing team to share content and thought-leadership across social platforms
  • Create a strategy that tailors content to the platform
  • Increase followers and engagement
  • Monitor social accounts and offer constructive interaction with users
  • Regular reporting on key social metrics, and quarterly analytics deep-dive report on long-term trends and any necessary changes to achieve goals

  • Customer community engagement
  • Serve as marketing lead for our online customer platform, share relevant content and updates, increase customer engagement
  • Coordinate customer advisory boards for quarterly meetings, working in partnership with other teams who rely on their input to help guide our strategy
  • Work with customers who have volunteered to share their story via testimonials or referrals

  • Event management
  • Work with the marketing and sales teams to coordinate webinars and events, both virtual and in-person (post-COVID)
  • Event logistics and project management
  • Promote events to drive attendance

  • Able to adopt to ongoing situations and changing priorities, focusing activities accordingly.


Qualifications include:

  • 5+ years of relevant marketing experience
  • Preferably an undergraduate degree in marketing, communications or equivalent
  • Experience leading social media planning and execution
  • Experience with LinkedIn, Facebook and Twitter
  • Experience with HootSuite
  • Experience as a community manager or similar role a plus
  • Event planning/coordination experience
  • Experience using Adobe Suite - Illustrator, Photoshop, and InDesign a plus
  • Ability to identify and track relevant community KPIs
  • Self-motivated with ability to work on own initiative as well as part of a larger team
  • Strong verbal and written communication skills; fluent in English
  • Excellent attention to detail and time management skills
  • Excellent change management skills
  • Solid customer service and conflict resolution skills
  • Excellent ability to present information and influence others
  • Ability to thrive with a heavy workload and multiple projects with schedule changes
  • Demonstrated ability to communicate clear, detailed, and accurate Marketing materials to senior leadership

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing

Keywords: PowerSchool, Folsom , Marketing Community Lead, Other , Folsom, California

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