Vice President, Solution Marketing & Strategy
Company: Power School
Posted on: June 6, 2021
View All Folsom Jobs
The Vice President, Solution Marketing & Strategy, is
responsible for guiding our solution go-to-market strategy working
with our product and sales team to ensure we achieve our overall
bookings and revenue goals. Reporting to Group VP of Marketing, you
will understand the K-12 ed-tech market, anticipate market trends,
be the expert on our solutions and buyer personas and guide our
solution strategy through the next phase of growth. You will
articulate a clear, consistent, and creative value proposition for
our target markets, including being the external evangelist for our
solutions in the marketplace, while acting as the linchpin between
our sales and product teams.
You will be required to lead the solution marketing team to
develop compelling go-to-market initiatives and sales enablement
programs, while strengthening our product positioning and
messaging. You will also have a proven track record of delivering
successful results in the same or similar position at another B2B
software or ed-tech company.
Essential duties and responsibilities include the following.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
- Lead the Solution Marketing Team: Lead and mentor an
organization capable of driving initiatives across the company.
Develop, coach and counsel a strong solution marketing team made up
of education subject matter experts and software product marketers.
Develop team accountabilities and performance expectations.
- Know the Market: You and your team will be required to be
unmatched experts in market dynamics being able to anticipate
market trends, customer needs and the required strategy to maintain
our market leading position. Develop competitive intelligence,
threat assessment, actionable insight and associated tactical
- Plan and oversee the execution of our Go-To-Market strategy:
Each of your team members will be allocated to one of our major
solutions and will help own the overall bookings number for each of
them. In partnership with our marketing campaigns team, support the
campaign plans to deliver overall pipeline and bookings numbers for
each solution area.
- Package our Solutions: Responsibility for how our product
assets are packaged, launched, and promoted as solutions that
resonate with target buyer personas.
- Develop Messaging: Develop and build positioning and messaging
that resonates with the market and our target buyer personas
including creating and maintaining copy manifestos for each
solution and product.
- Enable the Sales Team: Develop sales enablement content
(playbooks, scripts, product presentations, flyers, etc.) and
provide guidance to the sales enablement team to ensure our sales
teams have what they need in order to execute sales plays in the
- Evangelize: Be the industry expert and a visible presence in
the market for our solutions that positively influences our Sales,
Partner, Customer and Analyst communities.
To be considered for and to perform this job successfully, an
individual must be able to perform each essential duty and
responsibility satisfactorily. The requirements listed below are
representative of the knowledge, skill and/or ability required.
- BA/BS degree in Marketing or Technology related field; ed-tech
- Minimum of 7-10 years' experience building/leading solution or
product marketing teams
- Experience driving product or solution marketing efforts,
including go to market ownership for a major product line
- Proven ability to fully own P&L for a solution set and
associated market strategies to achieve revenue goals
- Excellent written, verbal, editing, and presentation
- Highly collaborative with a deep sense of ownership and
- Proven leadership experience
- Easily builds business partnerships and inspires team
- Strong visionary with an eye on the future
- Sense of urgency and passion for winning
PowerSchool is committed to a diverse and inclusive workplace.
PowerSchool is an equal opportunity employer and does not
discriminate on the basis of race, national origin, gender, gender
identity, sexual orientation, protected veteran status, disability,
age, or other legally protected status. Our inclusive culture
empowers PowerSchoolers to deliver the best results for our
customers. We not only celebrate the diversity of our workforce, we
celebrate the diverse ways we work. If you have a disability and
need an accommodation regarding our recruiting process, please let
us know by emailing firstname.lastname@example.org.
Keywords: Power School, Folsom , Vice President, Solution Marketing & Strategy, Other , Folsom, California
Didn't find what you're looking for? Search again!