Integrated Marketing Manager (Education)
At Intel, we are innovating the future. We create world-changing
technology that enriches the lives of every person on earth. As an
employer, we enrich our own people to make a difference in the
Client Computing Commercial Integrated Marketing team is a
mighty team with growing momentum. Our focus is to grow our vPro
platform commercial business through best-in-class audience
engagement, marketing strategy, and world class integrated
marketing programs that drive our business forward and make
commercial audiences prefer and choose Intel.
The Commercial Marketing Integrated Team is seeking a candidate
for an exciting opportunity as Segment Based Marketing manager with
a focus on an important and critical industry and business
segments, particularly our SMB marketing and the Education
In this role you will partner closely with sales, field, and
stakeholders across Intel to develop our Education and SMB Segment
marketing plan and campaigns to accelerate the growth of the
commercial business. The ideal candidate has a passion or
experience with industry marketing and is a quick learner and a
rapid adopter of leading marketing best practices while being a
leader skilled in both managing v-teams and championing effective
marketing operations to drive positive business outcomes.
Responsibilities may include:
Develop and lead complex marketing plans across multiple
Develop an integrated marketing plan targeted at Small and
Medium Business (SMB) segment in client space to drive Intel's
relevance and help capture the growing Total Available Market
Create a buyers' journey that outlines how/where the SMB IT
decision maker searches for and finds information to make
informative buying decisions.
Build a comprehensive plan for how best to influence this
audience properly including branding/naming direction, content,
Work with targeted countries on specific media and campaign
plans to increase Intel share of voice (SOV) to this audience.
Work closely with Commercial Client groups at Intel to build a
value proposition for commercial client products with this
Partner with the Intel Commercial Client Group Sales to
determine how to use marketing to influence the SMB sales
Identify top key ISVs/OSVs that help tell a "better together"
SMB story on Intel Architecture.
Influence indirect investment across funding channels (for small
business) budget to support SMB plans with partners.
Manage programs, tracking results, analyzing data and Measuring
Manage multiple work streams both internally and with
Work on highly matrix teams that include sales, business unit,
global marketing, and country marketing teams.
- Identify how to work through others to gain support and
efficiently and constructively obtain what is needed.
A successful candidate will demonstrate:
Strong interpersonal skills, cross-team collaboration, open and
honest feedback, and interaction.
Proactive forward thinking, bias for action and learning mindset
- Willingness to spot new opportunities and drive results.
You must possess the minimum qualifications to be initially
considered for this position. Preferred qualifications are in
addition to the minimum requirements and are considered a plus
factor in identifying top candidates. This Position is not eligible
for Intel immigration sponsorship.
Bachelor's Degree in business, marketing, or related field.
4+ years of proven marketing or product management experience in
PC, consumer electronics, or other relevant technology
2+ years of experience driving multi-stakeholder planning
processes, working in cross-team programs.
- 2+ years of experience with previous experience in driving lead
gen/account-based marketing is required.
Inside this Business Group
Global Marketing & Communications is responsible for Intel's
brand management, end-user product marketing and go-to-market
activation strategy for direct and indirect marketing programs
US, Arizona, Phoenix;US, California, San Jose;US, New Mexico,
Albuquerque;US, Oregon, Hillsboro
All qualified applicants will receive consideration for
employment without regard to race, color, religion, religious
creed, sex, national origin, ancestry, age, physical or mental
disability, medical condition, genetic information, military and
veteran status, marital status, pregnancy, gender, gender
expression, gender identity, sexual orientation, or any other
characteristic protected by local law, regulation, or