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Integrated Marketing Manager (Education)

Company: Intel Corp.
Location: Folsom
Posted on: June 6, 2021

Job Description:

Integrated Marketing Manager (Education)

Job Description

At Intel, we are innovating the future. We create world-changing technology that enriches the lives of every person on earth. As an employer, we enrich our own people to make a difference in the world.

Client Computing Commercial Integrated Marketing team is a mighty team with growing momentum. Our focus is to grow our vPro platform commercial business through best-in-class audience engagement, marketing strategy, and world class integrated marketing programs that drive our business forward and make commercial audiences prefer and choose Intel.

The Commercial Marketing Integrated Team is seeking a candidate for an exciting opportunity as Segment Based Marketing manager with a focus on an important and critical industry and business segments, particularly our SMB marketing and the Education industry.

In this role you will partner closely with sales, field, and stakeholders across Intel to develop our Education and SMB Segment marketing plan and campaigns to accelerate the growth of the commercial business. The ideal candidate has a passion or experience with industry marketing and is a quick learner and a rapid adopter of leading marketing best practices while being a leader skilled in both managing v-teams and championing effective marketing operations to drive positive business outcomes.

Responsibilities may include:

  • Develop and lead complex marketing plans across multiple teams.

  • Develop an integrated marketing plan targeted at Small and Medium Business (SMB) segment in client space to drive Intel's relevance and help capture the growing Total Available Market (TAM).

  • Create a buyers' journey that outlines how/where the SMB IT decision maker searches for and finds information to make informative buying decisions.

  • Build a comprehensive plan for how best to influence this audience properly including branding/naming direction, content, narrative/messaging, partners.

  • Work with targeted countries on specific media and campaign plans to increase Intel share of voice (SOV) to this audience.

  • Work closely with Commercial Client groups at Intel to build a value proposition for commercial client products with this audience.

  • Partner with the Intel Commercial Client Group Sales to determine how to use marketing to influence the SMB sales pipeline.

  • Identify top key ISVs/OSVs that help tell a "better together" SMB story on Intel Architecture.

  • Influence indirect investment across funding channels (for small business) budget to support SMB plans with partners.

  • Manage programs, tracking results, analyzing data and Measuring impact/ROI.

  • Manage multiple work streams both internally and with partners.

  • Work on highly matrix teams that include sales, business unit, global marketing, and country marketing teams.

  • Identify how to work through others to gain support and efficiently and constructively obtain what is needed.

A successful candidate will demonstrate:

  • Strong interpersonal skills, cross-team collaboration, open and honest feedback, and interaction.

  • Proactive forward thinking, bias for action and learning mindset approach.

  • Willingness to spot new opportunities and drive results.

Qualifications

You must possess the minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.

Minimum Qualifications:

  • Bachelor's Degree in business, marketing, or related field.

  • 4+ years of proven marketing or product management experience in PC, consumer electronics, or other relevant technology marketing.

  • 2+ years of experience driving multi-stakeholder planning processes, working in cross-team programs.

  • 2+ years of experience with previous experience in driving lead gen/account-based marketing is required.

Preferred Qualifications:

  • Master's Degree an in Business, Education or Engineering .

  • 4+ years of experience in education sector or public sector in marketing.

Inside this Business Group

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Other Locations

US, Arizona, Phoenix;US, California, San Jose;US, New Mexico, Albuquerque;US, Oregon, Hillsboro

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

USExperienced HireJR0170368Folsom

Keywords: Intel Corp., Folsom , Integrated Marketing Manager (Education), Other , Folsom, California

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